Sven Jürgens | Grow your Mobile App

Scale Your App from $1M to $10M in ARR

You’ve proven product-market fit. Now it’s time to unlock profitable growth—without burning through your marketing budget on users who never convert.

Book a free discovery call

Hi, I am Sven.

Your mobile growth consultant

Over the past 10 years, I’ve helped app publishers like you drive $100M+ in ROI-positive marketing spend across 20+ successful app launches.

Trusted by category-leading apps

What awesome app publishers like you say about me

Sven brought exceptional expertise to our UA and creative production efforts, offering valuable insights with his hands-on approach and genuine passion for mobile marketing. His deep knowledge of gamification and innovative thinking made working with him both productive and truly enjoyable.

Tim Dikun

COO @ Teaching.com

We’ve had a great experience working with Sven on growth initiatives. He’s not only extremely knowledgeable, but also a genuinely kind and easygoing person to collaborate with. He brought a high level of detail and care to everything he worked on, and consistently went above and beyond.

Clint Jarvis

CEO & Co-Founder @ Roots

Sven knows mobile app marketing on a top 1% level, and we especially dig the brutally honest, no BS approach to everything he does. Also, a really cool person to hang with!

Julius Granlund

Co-Founder @ AITOFIT

Sven is a pleasure to work with and has a really deep knowledge of all things mobile app growth. When I reached out for help taking our ASO to the next level, he was the perfect mentor—highly recommend.

Jack Rogers

Co-Founder @ PicNic

Read all testimonials ↗

Are you leaving money on the table?

Most app publishers hit a ceiling around $1M ARR because they’re facing one (or all) of these challenges:

Your user acquisition is bleeding cash

High CPA, low LTV, and you’re not sure which channels actually work

Users abandon during onboarding

73% of your trial users never see your core value proposition

Your paywall isn’t converting

You’re leaving 60%+ of potential revenue on the table with pricing that doesn’t match willingness-to-pay

The fix?

Optimize what you already have, then scale what works.

Book a free discovery call

What I do

Growth & User Acquisition

Hit your KPIs without guessing which channels work. I’ll optimize your UA strategy for profitable growth.

Onboarding Psychology

Stop losing 73% of users before they see value. Streamline your first-time UX with behavioral science.

Paywall Optimization

Turn more trials into paying subscribers with pricing strategies that match willingness-to-pay.

App Store Optimization (ASO)

Rank for high-converting keywords and boost install rates with copy that speaks your customers’ language.

Pricing

Choose your growth path.

(limited to 3 new clients per month)

Rapid Growth Audit

€2,900 (one time)

Get laser-focused answers to your single biggest growth bottleneck and a clear plan to fix it in 30 days.

You need to know exactly what’s killing your growth right now and what to do about it tomorrow.

This is a focused, surgical audit where I identify your #1 growth leak and give you the exact playbook to fix it.

What you get:

1-hour strategy call
Focused audit report (5-10 pages)
Includes 1 focus area
Ready-to-execute action plan
14 days of email support

If you need focused answers to your biggest growth challenges, this is for you.

Book Rapid Growth Audit

Full Growth Audit

€5,900 (one time)

Get a comprehensive analysis of where you’re leaving money on the table and exactly how to fix it.

During our kickoff call, we’ll identify your biggest bottlenecks together.

Then I’ll deep-dive into the focus areas that matter most: UA, ASO, Paywall, Monetization, Retention, Onboarding.

What you get:

2-hour deep-dive strategy call
Comprehensive audit report (20-30 pages)
Includes 3 focus areas
Prioritized action plan
30 days of email support
Before/after benchmarks

If you require in-depth answers to your biggest growth challenges, this is for you.

Often recoups investment in 23-31 days

Book Full Growth Audit

Need ongoing help? Choose your monthly package:

Advisory

€1,000 / month

Your on-call growth strategist

You’ve got a capable team. You don’t need someone to do the work—you need an expert to guide your decisions.

Think of me as your strategic advisor on speed dial, not a full-time hire.

What you get:

2 strategy calls per month (60 minutes each)
Unlimited async support via email or Slack (within 24h on weekdays)
Monthly growth health check
Prioritized action plans after each call
Ad-hoc expert reviews
Access to my playbooks and frameworks

No contracts. Cancel anytime. Most publishers stay because it works.

Start Growth Advisory

Custom Retainer

From €3,500 / month

Your embedded fractional Head of Growth

You’re scaling from €3M to €10M+ ARR. You need more than periodic advice—you need strategic leadership embedded in your business.

Think of me as your fractional Head of Growth: deeply involved, proactively monitoring, and steering your entire growth strategy.

What you get:

Weekly strategy calls (4 hours per month)
Quarterly growth planning sessions
Proactive monitoring and strategic alerts
Strategic workshops with your team
Executive-level reporting
Flexible scope based on your launch cycles
Direct team collaboration

This is for you if your team requires guidance on executing complex, multi-month growth initiatives.

Start Custom Retainer

Not convinced? Book a free intro call and see if we make a good fit.

Sven has supported us in setting up new marketing channels, assisted with BI-related topics, and helped onboard team members in new areas of digital marketing. His broad expertise across these fields has been a great asset, and we continue to value our collaboration.

Viktor Pulz
CEO @ Travian Games

Working with Sven was an absolute pleasure. He helped us figure out exactly who our target audience is and made the whole Meta ads thing way less overwhelming. Straight-talking, super knowledgeable, and just really easy to work with – we couldn’t recommend him enough!

Nathalie & John White
Co-Founders @ Birda

Why app publishers choose to work with me

10+ years of experience

I’ve been there before and can save you time figuring out the right way.

$100M+ in ROI-positive marketing spend

Managed across subscription apps, freemium, and gaming products.

20+ successful app launches

Global rollout? Local optimization or culture specific adaption? I’ll help you with the right strategy.

Got questions?

What’s the difference between Rapid and Full Growth Audit?

Rapid Growth Audit (€2,900) is laser-focused on your single biggest bottleneck. We spend 1 hour together, I deliver a 5-10 page report on ONE area (paywall, onboarding, ASO, retention, or UA), and you get 14 days of email support. Best if you know what’s broken and need fast answers.

Full Growth Audit (€5,900) is comprehensive. We spend 2 hours together, I analyze 2-3 focus areas, deliver a 20-30 page report, and you get 30 days of email + Slack support. Best if you need multiple areas analyzed or aren’t sure where your biggest opportunity is.

Not sure which one? Book a free discovery call and I’ll tell you which makes sense for your situation.

What’s the difference between Advisory and Custom Retainer?

Advisory (€1,000/month):

– 2 calls per month (60 min each)
– Email/Slack support (24h response)
– Monthly metrics review
– Ad-hoc expert reviews

Best for: Teams that can execute with periodic strategic guidance

Custom Retainer (€3,500+/month):

– 4-8 calls per month (weekly or bi-weekly)
– Embedded in your Slack/tools
– Quarterly growth planning
– Team workshops
– Proactive monitoring

Best for: Teams scaling from €3M to €10M+ who need consistent strategic oversight

Think of it like this: Advisory is a monthly check-up. Custom Retainer is having a fractional Head of Growth embedded in your team.

Can I start with Advisory and upgrade later?

Absolutely. About 60% of Custom Retainer clients start with Advisory (€1K/month) for 2-3 months, then upgrade when they see the ROI.

Start small. Scale when it makes sense.

How long does an audit take?

From booking to final report: 7-12 business days

Here’s the typical timeline:

Day 1-2: You book and we discuss your situation
Day 3-5: I review your app, competitors, and metrics
Day 6-7: We meet for our strategy call (90 min or 2 hours)
Day 8-12: You receive your audit report

Then you have 14-30 days of implementation support (depending on which audit you chose).

What do you need from me to start?

For the audit, I’ll need:

– Read-only access to your analytics (App Store Connect, Google Play Console, your MMP or your BI tool)
– Access to your app (TestFlight invite or login credentials if in beta)
– Any existing research or data you have (optional but helpful)

I don’t need:
– Admin access to anything
– Source code
– Sensitive financial data
– More than 2-3 hours of your time total
– If you can’t provide analytics access for any reason, we can work with screenshots or exported data instead.

Do you sign NDAs?

Yes. Your data, strategy, and insights stay confidential. I never share client details publicly without explicit written permission.

Will you implement the changes for me?

No. I provide strategic guidance and detailed recommendations. Your team implements.

Here’s why this works better:
– Your team owns the wins and learns in the process
– You’re not dependent on me to make changes
– It’s significantly more cost-effective
– Implementation timelines fit your sprint cycles

Need help executing? I can recommend trusted designers, developers, or agencies I’ve worked with. Or consider the Custom Retainer where I guide your team through implementation.

What if I don’t have a team to implement?

If you’re a solo founder or very small team, I can recommend freelancers and agencies I trust for execution. Most implementations can be done with:

– 1 designer (for paywall/onboarding changes)
– 1 developer (for tracking setup or UX changes)
– Or your existing agency/dev shop

Budget €2,000-8,000 for implementation depending on complexity.

How long until I see results?

For audits: Most clients implement recommendations over 30-60 days and see measurable results within 45-60 days of going live.

For advisory/retainer: You’ll see small wins within the first 30 days (usually 10-20% improvements). Bigger compounding effects show up at months 3-6.

Example timeline:
– Month 1: Fix biggest bottleneck, see 15-25% improvement
– Month 2: Optimize next area, another 10-20% gain
– Month 3-6: Compound improvements, 40-80% cumulative growth

What’s a realistic revenue increase I can expect?

It depends on your starting point, but here are typical ranges:

– Paywall optimization: 15-30% increase in trial-to-paid conversion
– Onboarding optimization: 20-50% reduction in early drop-offs
– ASO optimization: 15-25% boost in conversion rate
– UA efficiency: 20-40% reduction in CAC or cost per trial

Most clients see 30-70% cumulative improvement across multiple areas over 6-9 months.

Do you guarantee results?

No one can ethically guarantee specific results in growth marketing because there are too many variables (market conditions, competition, execution quality, team capacity).

What I do guarantee:

– Recommendations based on proven patterns from 10+ years of experience in mobile growth
– Measurable before/after benchmarks so you know what worked
– My availability to support implementation

If you implement my recommendations and don’t see improvement within 60 days, we’ll troubleshoot together to figure out why.

How does payment work?

For audits (€2,900 or €5,900): Full payment upfront via invoice.
For Advisory (€1,000/month): Monthly invoices. No contract. Cancel anytime.
For Custom Retainer (€3,500+/month): First month upfront, then monthly invoices.

What if I need to start right away?

For audits: If I have availability, we can schedule your strategy call within 3-5 business days of booking.

For Advisory/Retainer: Usually I can start within 7-10 days of our fit call.

If I’m fully booked, I’ll tell you upfront and offer to put you on a waitlist (average wait: 2-4 weeks).

Still have questions?

Email me: hi@svenjuergens-consulting.com
Or book a free discovery call to discuss your specific situation.

Working with Sven is easy & efficient. We hired him to support our junior performance team. And we got more than we paid for. Sven managed to create a new ad that outperformed the whole account by far while upskilling our in-house team in strategy, creation, and analytics. On top, he pointed out improvement possibilities within the app itself. He is definitely someone who sees the big picture and allocates resources for the best cost-value-ratio. I can highly recommend him.

Simon Karrer

Head of Marketing @ SevenCooks

READY TO SCALE YOUR APP TO $10M+?

Fill out the form below (takes 30 seconds).

I’ll come back to you within 48 hours.

Or email me directly: hi@svenjuergens-consulting.com